Harry Potter fans throughout the world were abuzz about the mysterious website that author J.K. Rowling recently launched. Prior to June 23, the Pottermore website depicted two owls with a “Coming soon ….” message just above a signature of Rowling. Trademark registrations, however, provided clues as to what the author had in mind. Trademark registration information is available from a Los Angeles business litigation attorney.
Warner Bros. filed the trademark application for Pottermore almost two years ago. The application mentioned providing users access to a global network, on-line chat rooms and bulletin boards so that they could interact with one another in real time. Many speculated that Pottemore stood for Potter Multiplayer Online Role-Playing Experience along the lines of immensely popular massive multiplayer online games like World of Warcraft and Happy Farm.
Since its original filing, Warner Bros. has also filed protections for various products that would be associated with the Pottermore product. These filings cover greeting cards, toys, books and a variety of other retail products.
Aside from those in the know, only the Leaky Couldron, a Harry Potter fansite, got the chance to see a preview of Pottermore before it went live on June 23. The Leaky Couldron described it as “breathtaking.” A Los Angeles business litigation lawyer can provide businesses guidance on the valuable protections that trademark law offers.