Starbucks is going to court after receiving threatening letters from a small, technology company located in South Dakota. South Dakota Network LLC provides internet broadband services to telephone businesses in South Dakota. It also has an office in Omaha, Nebraska, and Nebraska is the location of the federal court where Starbucks decided to sue. Companies who wish to vigorously protect their trademarks may wish to speak to an experienced Los Angeles business litigation attorney.
South Dakota Network owns several trademarks involving the acronym “SDN” that the company uses to market its services. International coffee giant Starbucks uses “SDN” in its own way. For Starbucks, SDN refers to its Starbucks Digital Network, a website that visitors to Starbucks stores can use. Starbucks also has an SDN smartphone application available.
South Dakota Network sent Starbucks several letters demanding that Starbucks stop using SDN to refer to a website and its smartphone application. South Dakota Network said that Starbucks’s use of the SDN acronym could lead to confusion for the former’s customers. Starbucks took preemptive action and decided to be the first to file a lawsuit in the matter. Starbucks is asking the federal court to declare that its use of SDN does not violate South Dakota Network’s trademarks. Starbucks is also requesting that South Dakota Network pay its legal fees for the lawsuit.
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