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Tag Archives: los angeles business litigation lawyer
In addition to this summer’s E3 video game expo, another important video game gathering is the DICE Summit (Design, Innovate, Communicate, and Entertain) that occurs over several days in Las Vegas and draws together video game executives. This year’s DICE Summit took place February 8 – 11 and featured Epic Games founder and CEO Tim Sweeney. For his speech at the Summit, Sweeney spoke about where he sees video game development headed in the next 10-20 years. His projections provide a good idea of what companies working in this business need to do to stay competitive. Graphical capabilities are nearing their maximum possibility – Humans cannot notice improvements beyond 72 frames per second, and the most high-tech games today run at 60 frames per second, so we are already fairly close to that limit Graphics may be near their limit, but non-graphical improvements are not – Consider the popularity of…
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Harkening back to the dot com days of the late 1990s and early 2000s, the forthcoming Facebook initial public offering (“IPO”) will be one of the more highly anticipated IPOs in the tech and social media world. Facebook’s market cap seems to compound by the day, hovering between $80 and $100 billion, placing it amongst the largest companies in the world. Is the excitement warranted, or should we be more cautious about how the immensely popular company operates? Internet social media companies like Facebook make their money largely through advertising. We are at a point in technology where it has never been easier for companies to know more about our preferences. With a public Facebook profile, for example, companies can learn nearly everything they could want to about a person – location, education, favorite books and movies, recent purchases, location of friends and countless other details that people willingly post….
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For those who played video games in the 1980s, you can probably draw Nintendo’s iconic controller from memory. What you may not have known, though, is that for 23 years until 2005, Nintendo had a patent that covered a particular aspect of that controller – the cross-shaped D-pad (short for directional pad). Nintendo first used the shape for its 1982 Donkey Kong handheld game, but then adapted it to its first home console. The patent claim that Nintendo used to protect the D-pad is simple, noting just that it is a switch “formed in the shape of a cross.” Of course, multiple game systems and controllers have come out since then, so how did competitors get around the cross-shaped D-pad patent? They looked to the language of the patent, and then carefully avoided it. For its PlayStation controllers, Sony used a cross-shaped, raised D-pad different from Nintendo’s design. Sony’s featured…
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